B2B advertising aimed at the people who actually decide
LinkedIn's targeting is powerful and expensive to get wrong. We build campaigns around job title, seniority and company data so spend reaches decision-makers, not job seekers browsing the feed.
LinkedIn CPCs run several times higher than Meta or Google, which makes precise targeting the difference between a working channel and an expensive one. We build audiences from firmographic and job-function data first, then layer in Sponsored Content and Lead Gen Forms to reduce friction for high-value prospects.
For longer B2B sales cycles, we typically pair top-of-funnel Sponsored Content with a retargeting sequence and, where it fits the offer, InMail outreach to warm engaged prospects toward a booked call.
LinkedIn Advertising, broken into what we actually deliver
Sponsored Content
Feed-native campaigns built around a single, specific offer per audience segment rather than generic brand awareness.
Lead Gen Forms
Native LinkedIn forms that pre-fill from a prospect's profile, reducing drop-off compared to sending traffic to an external landing page.
Account-Based Targeting
Company-list and job-title targeting for teams selling into a defined set of target accounts.
InMail & Thought Leadership
Sponsored InMail and thought-leadership content ads for warming prospects already familiar with your brand.
Common questions about linkedin advertising
Is LinkedIn worth it for a small B2B budget?
It can be, if the audience is tightly defined and the offer matches a real business problem — we'll tell you honestly in the audit if your budget is better spent elsewhere first.
What's a realistic cost per lead on LinkedIn?
It varies heavily by industry and seniority targeted; we give you a benchmark range specific to your sector before you commit budget.
Do you write the ad copy?
Yes — copy, creative direction and A/B testing are included in every LinkedIn Ads plan.