Ad spend that's accountable to a number, every month
Search, Shopping, Display and YouTube campaigns built around your actual margin and sales cycle — audited weekly, reported monthly, with wasted spend cut on sight.
We start every new Google Ads engagement with a free audit of your existing account — most accounts we inspect are leaking 20–40% of spend on broad match, poor negative keyword lists, or auto-applied Google recommendations that favour Google's revenue over yours.
From there we rebuild campaign structure around intent tiers, set conversion tracking up properly (this is the step most agencies skip), and manage bids against your actual cost-per-acquisition target rather than Google's default “maximise clicks” suggestion.
Google Ads, broken into what we actually deliver
Search & Shopping Campaigns
Intent-led keyword structure, Shopping feed optimisation, and negative keyword management to stop budget leaking to irrelevant searches.
Display & YouTube
Remarketing and prospecting campaigns built for brand and lower-funnel retargeting, not vanity impressions.
Conversion Tracking Setup
Server-side and GA4 conversion tracking configured correctly before a single pound of spend is scaled.
Weekly Optimisation
Bid, budget and search-term review every week, with a monthly report showing spend, cost-per-lead and ROI in plain numbers.
Common questions about google ads
What's the minimum ad spend you'll manage?
We typically work with accounts spending £800/month or more in media budget — below that, the management fee usually isn't proportionate to the return.
Do you take a percentage of ad spend?
No. Our fee is fixed per plan, so we're never incentivised to push your budget higher than the campaign actually needs.
Can you take over an existing account mid-flight?
Yes — we audit the existing account first so nothing that's already converting well gets disrupted during the handover.